It is no news that Sustainability is BOAVISTA’s core value. I also keep repeating here that true sustainability can only be achieved by balancing the 3 pillars: People, Planet, Progress. We keep this in mind everyday, In all different ways. It includes our specification and sales work.
As you know, we design great windows with a very low ecological footprint and we wish to change the world, but we are a business at the same time. And that requires sales, knocking on doors and working out specifications with architects and designers. Most window and other construction product brands use catalogues to keep a physical presence in their clients’ and specifiers offices. But we, at BOAVISTA, as always, have opted to take a different approach.
As many of you know, our company has a deep connection with sports because we feel that the competition in any sport can play a big role in our daily activity. That is why we actively encourage the regular practice of sport to our colleagues and stakeholders.
Inspired by this way of living, we were excited to create a unique and eco-friendly solution to replace the old paper catalogues: using a sports t-shirt as our commercial approach. This not only aligns with our brand ethos but also offers a modern twist to the conventional catalogue.
The concept is simple yet effective. Each t-shirt features a QR code that, when scanned, directs you to our comprehensive digital library. Here, you can explore three distinct catalogues: INFINNITO’s, BOAVISTA’s and our On Sustainability catalogue, featuring some important data about our fibreglass systems comparing with other materials. This seamless integration of technology provides instant access to all our product information without the need for printed materials.
In an era where technology permeates every aspect of our lives, this method offers numerous advantages:
Environmental Impact: By eliminating the need for printed catalogues, we drastically reduce our paper consumption, which in turn helps conserve natural resources and decrease waste.
Convenience and Accessibility: Customers can access our digital catalogues anytime, anywhere, ensuring they have the most up-to-date information at their fingertips.
Innovation and Brand Alignment: This approach not only underscores our commitment to sustainability but also reinforces our innovative spirit and connection to sports.
Our paper-free catalogue initiative represents a significant step forward in our sustainability journey. By embracing digital solutions, we are not only reducing our environmental footprint but also enhancing the customer experience. Join us in this movement towards a greener future.
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